Create lasting change
Movement Communications Academy gives communicators and organizational leaders a solid foundation to build power, move policy, and create lasting change.
Communications trainings
Strategy, messaging and planning
Learn to build a cohesive strategy for your organization and a consistent message frame. Classes include:
Building a strategic communications plan
Developing compelling messaging
Creating alignment within your organization
Personal story and one-on-one conversations
Ethical storytelling
Digital communications
Digital communication has transformed our society. Build a base of supporters by meeting your audiences where they are—online. We offer the following trainings:
Digital community building
Email communications
Digital communications
Affordable content creation
Media relations
Stories of change have the power to resonate with audiences far and wide. In today's challenging press environment, many reporters must focus on generating clickable content instead of in-depth reporting. To navigate media relations, we offer the following trainings:
Pitching stories
Effective op-eds
Managing the media
Developing spokespeople
Planning for a crisis
Delivering effective press conferences
Media advocacy
Communications that moves policy
The right message can move policymakers and advance initiatives. Policy cycles are short and intense — learn how to strategically communicate your message with the following trainings:
Strategic communications to move policy
Legislative session messaging and tools
Creating political urgency
Paid advocacy campaigns
Academy cohorts
Movement Communications Academy provides tailored communications training with the support of foundations and organizations. These cohorts are designed to accelerate the impact of staff working to advance racial, gender and economic justice by focusing on communications fundamentals.
Learn more about the Academy cohorts
Interested in an upcoming cohort or training for your team?
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“In 2020, I landed my first communications job with no formal training or experience in the field. When I moved to an Oregon environmental justice nonprofit, I enrolled in the Fundamentals Academy, immersed myself in the six-month program, and learned a great deal. I put my learnings into practice, receiving ongoing mentorship from the Academy team, and became an effective communications professional. Recently, I was hired by an established climate justice organization leading the Northwest’s transition to clean energy. The Academy was critical to my professional growth.”
Ally Harris, Climate Solutions